Sabine van Kessel

I am a certified senior Scrum Master and Agile Coach with over 10 years experience in SAFe, LeSS, Lean, Kanban, Scrum. My goal is to add value to your company by investing in people and applying Agile principles. I have done so in IT, Marketing and Business environments in both the public and private sector. I’m a people person and in my element facilitating, coaching and training Teams as well as Management.

What I Do

Scrum Master

The scrum master is the team role responsible for ensuring the team lives agile values and principles and follows the processes and practices that the team agreed they would use. The responsibilities of this role include: Clearing obstacles. Establishing an environment where the team can be effective.


Coaching is all about assisting people to clarify and put in their best efforts in order to achieve a target set. It is considered a co-creative process wherein a Coach works with people who have already achieved some degree of success but their success is stagnant. The Coach helps them to move forward by attaining higher performance. He takes an individual into his own inner wisdom. Lots of effective listening, support and facilitation of personal development goes into the process of Coaching along with dynamic interaction with people to get wondrous results. The focus of coaching is for a longer span of time.

Agile Consulting

Consulting is always about offering expertise, analysis and recommendations. It gives people an idea on how to alleviate a certain problem. Consultants use their wisdom to advise people the solutions which leaves them motivated. The primary job is to identify a problem and recommend specific solutions to it. The focus of consulting is short-term which is mostly tactically oriented. Many consultants work as freelancers and give advice to their clients when needed.


Teaching can take many forms – from the image of the professor imparting knowledge through presentations and classroom-like activities–to the interactive learning from collective group activities and many other learning modalities. An effective teacher has command of several different techniques to present and reinforce knowledge, both in a formal classroom-like setting and in ad hoc teaching moments that come up every day.



11 Years of Experience

I was born and raised in The Netherlands, though during my teens I've also lived in Portugal. Back in The Netherlands I first obtained a degree in Multimedia Design at the Grafisch Lyceum Rotterdam. After, at The Hague University of Applied Sciences, I completed a Bachelor’s degree in Communication and Multimedia Design and a minor Higher European Studies within 3 years.

I have a background in IT Project Management (PRINCE2) and Online/ Digital Consultancy. Back in 2008 I first started working with Scrum.

In the years that followed Agile made everything click. Suddenly I saw how multidisciplinary teams can work together efficiently to reach a set goal within a predefined time frame. I saw how motivated people performed, how much faster ideas were coming to life and the impact both of these things have on a company. It’s really all about ownership and customer feedback of course.

In the last decade I was lucky enough to be a part of the Agile transitioning of several companies that each had their own unique yet completely relatable struggles. I’ve helped teams in all stages back on track or further forward. I’ve advised management about scaling issues and change management. I’ve set op Scrum from scratch. And I enjoyed every part of it.

This is truly where I see myself working. I love IT, I love Agile and most of all I love bringing those together. Please read below a more extensive layout of my work experience.


June 2019 - Present

Scrum Master/ Agile Consultant

Facilitating multiple Operation Teams on Digipoort and the Berichtenbox in the role of Scrum Master in a SAFe ART.

May 2018 - June 2019

Scrum Master/ Agile Consultant

Facilitating multiple ERP (SAP) Development Teams in the role of Scrum Master.

Jul 2017 - May 2018
MediaBlue International

Scrum Master / Agile Coach

Facilitating multiple. NET and PHP DevOps Web Teams in the role of Scrum Master ans Agile Coaching Senior Management.

May 2015 - Jul 2017

IT Project Manager / Scrum Master / Agile Coach

First Agile/ IT Project Manager for multiple front-end Web Development Teams in various digital/ online projects. Later, Scrum Master for multiple back-end DevOps Teams and also Agile Coach for Senior Management.

Jun 2014 - May 2015

Scrum Master / Online Marketeer

Scrum Master for front-end Web Services Team. Also Digital Marketing activities involved.

Jan 2008 - Jun 2014

IT Project Manager / Online Consultant

IT Project Manager for all digital and online activities.

Jan 2007 - Jan 2008

Online Consultant

Online consultant for all digital and online activities.


2004 - 2007
The Hague University of Applied Sciences

Communication & Multimedia Design

Bachelor CMD which entailed design, coding, testing, project management and communication skills on a digital level. Including a minor in Higher European Communication Studies.

2000 - 2004
Grafisch Lyceum Rotterdam

Multimedia Design

Agile Skills











Soft Skills